Yeah topic is misnomer.To be honest this is not a blog courtesy mr. banarjee. I had this idea long before i came to IIFT. I felt it's high time i fantasized a bit. Marketing lectures just gave me that excuse, so here comes what to many may appear a juvenile thought,wild imagination,eh you may say so.
This one is about dream merchants who have made our life so colorful,remember that "Dream Merchants" on Zee TV, our guide to world class advertising. So a couch potato you ,are glued to your idiot box , expecting the show to reach climax and guess what happens. Ever chortling anchor comes on screen and blurts out "Hey stay glued we'll be right back" How do you feel then. So taking that petite black beauty in hand(haa haa yeah i mean remote control), you are back to surfing spree and yeah couple of expletives may be heard as well. nah not me, i am an ad freak, loved them from the very time i started appreciating TV and its stupid programs. to be frank, be it matches or shows they all are well sandwitched with those wonderful ads. Those ads which try to sell a refrigerator to an Eskimo? cozy cadilacs, sultry lasses and big mansions all brought straight to your drawing room courtesy much maligned commercials. so be it liril zing or pretty different maggy tomato ketchup(as proclaimed by javed jaffery u know him ah yeah the one of 'xactly' fame)ads have caught imagination in a way no one ever could have.
So Kapil may be a thing of past , but his toothy grin claiming "pamolive da jawab nahi" still rings somewhere. Eternal beauty she is and she still warrants our attention but then so does her Crowning Glory ad(yeah Ms Kapadia ,my generation never got enough of you as an actor, but that ol' ad recreates the aura that u had). well these are the old ones and i never saw 'em live on my ol' TV set. saw 'em this summer courtesy one of my friends, an ad freak , i must confess.
ok let me talk of some ads which redefined my era or ads which i can still recall.
Remember that Ericsson ad, Amar Talwar ogling a gorgeous lady and taken for a ride with that wonder of a mobile phone. "One black coffee please" a genuine request from much sought after lady and Talwar's world comes crashing down, poor fella but that bewildering face helped ericsson a lot .
There are many more ads which create the magic, what 'bout ol' Philips Ad(Boy pretending to woo girl with his singing prowess with stereo on and his accomplice spoiling the show). Lalitajee and her pragmatic approach. Cadbury and that cheeky Sehwagish six (poor girl has her heart in mouth before she breaks into zig). List is long and countless. Yep they never let me go bonkers over their product. Yeah as a child i continued gulping that gems ki goli rather than pestering for Dairy Milk.
But then they used to make my day, specially when I sat silently trying to overcome those late evening blues with India being again hounded on a friday in an alien place known as Sharjah.
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